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Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal , ordinal , interval , and ratio .
For example, in the above five-point Likert item, the inference is that the 'distance' between category 1 and 2 is the same as between category 3 and 4. In terms of good research practice, an equidistant presentation by the researcher is important; otherwise a bias in the analysis may result.
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences, particularly psychology, common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product.
For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities. The level of measurement is the type of data that is measured.
The definition of measurement in the social sciences has a long history. A current widespread definition, proposed by Stanley Smith Stevens, is that measurement is "the assignment of numerals to objects or events according to some rule." This definition was introduced in a 1946 Science article in which Stevens proposed four levels of ...
The concept of data type is similar to the concept of level of measurement, but more specific. For example, count data requires a different distribution (e.g. a Poisson distribution or binomial distribution) than non-negative real-valued data require, but both fall under the same level of measurement (a ratio scale). Various attempts have been ...
The measurement of a property may be categorized by the following criteria: type, magnitude, unit, and uncertainty. [citation needed] They enable unambiguous comparisons between measurements. The level of measurement is a taxonomy for the methodological character of a comparison. For example, two states of a property may be compared by ratio ...
The level of measurement – known as the scale, index, or typology – will determine what can be concluded from the data. A yes/no question will only reveal how many of the sample group answered yes or no, lacking the resolution to determine an average response. The nature of the expected responses should be defined and retained for ...