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In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
This glossary of geography terms is a list of definitions of terms and concepts used in geography and related fields, including Earth science, oceanography, cartography, and human geography, as well as those describing spatial dimension, topographical features, natural resources, and the collection, analysis, and visualization of geographic ...
Glossary of geography terms may refer to: Glossary of geography terms (A–M) Glossary of geography terms (N–Z) This page was last edited on 25 ...
It is the intersection of a relevant product market and a relevant geographic market. The European Commission defines a relevant market and its product and geographic components as follows: [ 1 ] A relevant product market comprises all those products and/or services which are regarded as interchangeable or substitutable by the consumer by ...
The definition of zones is sometimes done by drawing concentric circles on a map with the plant or warehouse at the center and each circle defining the boundary of a price zone. Instead of using circles, irregularly shaped price boundaries can be drawn that reflect geography, population density, transportation infrastructure, and shipping cost.
A cartogram (also called a value-area map or an anamorphic map, the latter common among German-speakers) is a thematic map of a set of features (countries, provinces, etc.), in which their geographic size is altered to be directly proportional to a selected variable, such as travel time, population, or gross national income. Geographic space ...
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A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: