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The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
(Reuters) -Unilever signalled on Monday it would pursue a deal for GSK's consumer business, calling it a "strong strategic fit", but Unilever shares slid more than 8%, highlighting investors ...
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following Daughters and Evolution . As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper .
This page was last edited on 28 September 2024, at 06:33 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
Axelle/Bauer-Griffin/FilmMagic Katy Perry’s 3-year-old daughter, Daisy Dove, made her Mother’s Day extra special by stopping by American Idol. Perry, 39, and Orlando Bloom‘s child made a ...
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