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According to Knopfler, he used the network slogan "I want my MTV" after seeing an MTV advertisement featuring The Police and setting it to the tune of "Don't Stand So Close to Me" (written by Sting), hence the cowriting credit. [10] "Sting used to come to Montserrat to go windsurfing," recalled John Illsley, "and he came up for supper at the ...
"You'll never look at music the same way again" (The first slogan; appeared on the original blue MTV shirt.) "I want my MTV!" (Originally intended as a promotional tool encouraging subscribers to ask their cable providers to add the MTV network; later became the iconic slogan for MTV for more than a decade, even being featured in the Dire Straits song Money for Nothing)
I Want My MTV may refer to: The original slogan of the television channel, MTV; A line in the Dire Straits song, "Money for Nothing", which reiterates the MTV slogan; I Want My MTV: The Uncensored Story of the Music Video Revolution, a 2011 book
Alan: Bob Pittman said, “I need you on for another three years, and I want to give you a lot more money.” So, I signed a big contract for another couple of years of MTV and got salary bumps ...
Released in June 1985, Sting sang the line "I Want My MTV" on "Money for Nothing" by Dire Straits. [43] In July 1985, Sting performed Police hits at the Live Aid concert at Wembley Stadium in London. He also joined Dire Straits in "Money for Nothing" and he sang two duets with Phil Collins.
Money for Nothing" was the first video to be played on MTV in the UK and featured guest vocals by Sting, who is credited with co-writing the song with Mark Knopfler, although it was the inclusion of the melody from "Don't Stand So Close To Me" that triggered the copyright credit, as no actual lyrics were written by Sting.
MTV launched on August 1, 1981, and it immediately transformed the relationship between consumers and music. Nowadays, music videos are ubiquitous and a necessary marketing tool for musicians ...
The song reused the melody from "Don't Stand So Close to Me" in the counterpoint lyric "I want my MTV." It was only after this story was relayed to reporters during promotions for the Brothers in Arms album that lawyers for Sting became involved, and later copies of the album co-credit the song to Sting.