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The song features a guest appearance by Sting who sings the signature falsetto introduction, background vocals and a backing chorus of "I want my MTV". [2] The groundbreaking video was the first to be aired on MTV Europe when the network launched on 1 August 1987. [3]
I Want My MTV may refer to: The original slogan of the television channel, MTV; A line in the Dire Straits song, "Money for Nothing", which reiterates the MTV slogan; I Want My MTV: The Uncensored Story of the Music Video Revolution, a 2011 book
For I Want My MTV, their 2011 oral history of the network's early years, authors Rob Tannenbaum and Craig Marks interviewed over 400 people, primarily artists, managers, filmmakers, record company executives and MTV employees. They said none could agree on the best video but all agreed that "Rock Me Tonite" was the worst.
"You'll never look at music the same way again" (The first slogan; appeared on the original blue MTV shirt.) "I want my MTV!" (Originally intended as a promotional tool encouraging subscribers to ask their cable providers to add the MTV network; later became the iconic slogan for MTV for more than a decade, even being featured in the Dire Straits song Money for Nothing)
I Want My MTV: The Uncensored Story of the Music Video Revolution is a book about the rise of American cable television channel MTV. It was written by music journalists Craig Marks and Rob Tannenbaum and published in 2011 by Dutton Penguin in the United States. The title is borrowed from a marketing campaign launched by the channel in 1981 ...
The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan "I Want My Maypo!" that Lois adapted unsuccessfully from the original created by animator John Hubley. [49]
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The song reused the melody from "Don't Stand So Close to Me" in the counterpoint lyric "I want my MTV." It was only after this story was relayed to reporters during promotions for the Brothers in Arms album that lawyers for Sting became involved, and later copies of the album co-credit the song to Sting. The initial pressings list only Mark ...