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Cycle Gear is a motorcycle accessories retailer featuring 165 stores in 39 states and an e-commerce website. The company is headquartered in Benicia, California. The business was founded in 1974 by Dave Bertram. The company founded the BILT and Sedici helmet brands in 2011. The company also founded Street and Steel and Hot-wired brands.
The following year, Honda established 500 motorcycle dealers and spent $150,000 on advertising in regions where it operated ($1,544,882 in 2023 dollars [5]). Honda's expansion into new U.S. markets was undertaken one region at a time over a five-year period, starting on the West Coast and moving east, creating new demand for motorcycles.
The California Highway Patrol have paid special attention to the area. In 1986, 240 customers were cited in a single day. [14] In 1989, the CHP established a roadblock to crack down on illegal motorcycle racing near The Rock Store. This two-mile closure led to a temporary 85% drop in business. [11] [15]
In 2016, J.W. Childs Associates formed Comoto to merge the two companies. The company already owned Cycle Gear. Four years later in 2020, the company acquired the motorcycle GPS app REVER and J&P Cycles. [13] [14] [15] Rever was a Colorado-based technology company that connected powersports customers globally through the free Rever app and website.
Club motorcycle racer, Don Becklin, started selling motorcycle gear from the attic of his grandfather's house in Grants Pass, Oregon in 1998. [1] By 2000, Becklin's motorcycle-related Internet retail enterprise moved out of the attic into a corporate office, a warehouse, and a retail outlet in Medford, Oregon under the Motorcycle Superstore ...
Bell moved to Long Beach, California in 1968. The first Bell helmet with full-face protection was developed at this location. [7] In 1980, the company merged with football helmet maker Riddell to form "Bell-Riddell". The Bell-Riddell motorcycle division was sold in 1991, becoming "Bell Helmets". The remaining company was renamed "Bell Sports".
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In September 2005, BRP introduced the APACHE track kit - which was the first and only OEM ATV Track kit to fit most major all-terrain vehicles. May 2006 was a big year for Can-Am. It was announced that Bombardier ATV would become Can-Am ATV. Starting in 2007, BRP launched and re-branded its ATV segment to Can-Am.
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