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As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management.
refers to the variety of product lines that a store offers. It is also known as product assortment width, merchandise breadth, and product line width.: (3) depth or number of product varieties within a product line the number of each item or particular styles carried by a store (4) consistency how products relate to each other in a retail ...
The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
a solid solution mixes with others to form a new solution The phase diagram in the above diagram displays an alloy of two metals which forms a solid solution at all relative concentrations of the two species. In this case, the pure phase of each element is of the same crystal structure, and the similar properties of the two elements allow for ...
Sizing or size is a substance that is applied to, or incorporated into, other materials—especially papers and textiles—to act as a protective filler or glaze.Sizing is used in papermaking and textile manufacturing to change the absorption and wear characteristics of those materials.
Marketing historians refer to this period as the "Foundation Age" of market research. By the 1930s, the first courses on marketing research were taught in universities and colleges. [ 35 ] The text-book, Market Research and Analysis by Lyndon O. Brown (1937) became one of the popular textbooks during this period. [ 36 ]
Determination of the required product mix and factory load to satisfy customers needs. [3] Matching the required level of production to the existing resources. [4] Scheduling and choosing the actual work to be started in the manufacturing facility" [1] Setting up and delivering production orders to production facilities. [5]
A composite or composite material (also composition material) is a material which is produced from two or more constituent materials. [1] These constituent materials have notably dissimilar chemical or physical properties and are merged to create a material with properties unlike the individual elements.