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Pepsi AM was a variant of Pepsi that contained 25% extra caffeine and was marketed as a morning boost/energy drink. [ 1 ] [ 2 ] It was introduced in test markets in August 1989, but was discontinued in October 1990 due to poor sales and reception.
During the 1989 Grammy Awards telecast, Pepsi and Puerto Rican singer Chayanne was featured in the first advertising spot in Spanish to be broadcast on national television without dubbing or subtitles. In the early 1990s, Ray Charles was the star of a Diet Pepsi campaign called "You Got the Right One, Baby," which was also known as "Uh-huh."
The 1989 video was part of a $5 million endorsement deal for the Material Girl. ... Now more than three decades later, Pepsi allowed the commercial to air again to celebrate the company’s 125th ...
Boyd, an African American himself, was born and grew up in Riverside, California.After high school, he trained at a local opera company and wanted to be a diplomat.After graduating from the University of California, Los Angeles in 1938, he enjoyed a short film career, playing minor roles, often as stereotypical singing and dancing roles which he resented. [1]
Pepsi and Paramount Global will travel back in time in a big bid to prove the TV commercial still has a future. Starting Thursday, the soda giant will launch a massive video blitz, set in ancient ...
In an Influencers interview with Yahoo Finance Editor-in-Chief Andy Serwer, former Yum! Brands CEO David Novak discussed the infamous failure of Crystal Pepsi as well as how he bounced back as a ...
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
Now Pepsi has laid the ads to rest. Ad Age's Chris Abraham has an interesting take on the controversy as illustrative of the way that social networking has changed the face of advertising.