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In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands , but can also be used for public campaign messages.
Jean-Claude Decaux [4] (born 1937) first created a company in 1955 that specialised in outdoor advertising alongside motorways. However, as these billboards were heavily taxed by law, Jean-Claude Decaux turned towards a business model in 1964 that was based on city billboards and invented the concept of advertising street furniture – well-maintained bus shelters fully funded by advertisers.
Cemusa is an advertising company based in Spain. The company specializes in providing and maintaining outdoor fixtures such as bus shelters in urban areas, paying for the right to run advertising on the fixtures. [1] It was a unit of Fomento de Construcciones y Contratas but was sold to JCDecaux in November 2015. [2]
The R. Hamilton ‘Hammy’ Davis Adopt-A-Stop bus shelter is located at the intersection of Kattie Drive and C O Circle in Lafayette. On Saturday, Nov. 30, 2024, LCG and Davis’ family ...
Other types of non-digital OOH advertising include airport displays, transit and bus-shelter displays, headrest displays, double-sided panels, junior posters and mall displays. Space advertising, by use of an array of small satellites that reflect sunlight, has been evaluated by researchers at the Skolkovo Institute of Science and Technology. [9]
Those shelters only cover 26 per cent of the more than 10,000 bus stops in Los Angeles County, according to Univision. More Sombritas could be installed across the county in August pending ...
The marketing-magic machine includes everything from department store marketing at the point of sale to the media blitz: "scent strips in magazines, outdoor ads on billboards and bus shelters, and ...
Various street furniture in Toronto including a bus shelter, advertising displays, wastebins, historical plaque and bicycle stand. Street furniture is a collective term for objects and pieces of equipment installed along streets and roads for various purposes.
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