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The Guess emblem with the question mark in the center. Guess began in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans with a light, form-fitting denim and zippers at the ankles. [2] [3] Guess began offering licensed products, including watches, eyewear, and a fragrance line ...
Paul Marciano (born c. 1952) [1] is a French-American fashion designer, businessman, investor, and philanthropist. [2] He is the co-founder of Guess?Inc; his black-and-white advertisements have won numerous Clio awards.
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At this time, Guess Jeans only made clothing for women. Hamilton approached Marciano about acquiring the license to use the Guess name in order to create a clothing line for men, and Marciano agreed. [3] Within two years, Hamilton’s menswear line for Guess reported $30 million in sales, up from $2 million in the first year.
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