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However, sex still influences how society perceives a certain gender. [9] Since culture is created though the communication among society, communication is essential to the formation of gender roles in culture and in the media. The attitudes and mentalities found in culture and in the media are generated and passed on through communication. [9]
Gender is used as a means of describing the distinction between the biological sex and socialized aspects of femininity and masculinity. [9] According to West and Zimmerman, is not a personal trait; it is "an emergent feature of social situations: both as an outcome of and a rationale for various social arrangements, and as a means of legitimating one of the most fundamental divisions of society."
According to Professor Lei Chang, gender attitudes within the domains of work and domestic roles, can be measured using a cross-cultural gender role attitudes test. Psychological processes of the East have historically been analysed using Western models (or instruments ) that have been translated, which potentially, is a more far-reaching ...
Sexologist John Money coined the term gender role in 1955. The term gender role is defined as the actions or responses that may reveal their status as boy, man, girl or woman, respectively. [44] Elements surrounding gender roles include clothing, speech patterns, movement, occupations, and other factors not limited to biological sex.
Gender roles in non-heterosexual communities are a topic of much debate; some people believe traditional, heterosexual gender roles are often erroneously enforced on non-heterosexual relationships by means of heteronormative culture and attitudes towards these non-conformative relationships.
Gender systems are the social structures that establish the number of genders and their associated gender roles in every society. A gender role is "everything that a person says and does to indicate to others or to the self the degree that one is either male, female, or androgynous. This includes but is not limited to sexual and erotic arousal ...
Gender schema theory is a cognitive theory to explain how individuals become gendered in society, and how sex-linked characteristics are maintained and transmitted to other members of a culture. The theory was formally introduced by Sandra Bem in 1981.
From culture to culture, perceptions about women and related gender expectations differ greatly. In recent years, there has been a great shift in attitudes towards women globally as society critically examines the role that women should play, and the value that women have.