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2. Artificial intelligence marketing - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence...

   AI's integration across many sectors is transforming innovation, improving efficiency and adaptability. AI's ability to analyze data, and patterns enables it to produce hyper-personalized advertisements. [17] AI marketing will be an important tool for all businesses to thrive in contemporary times.

3. Marketing and artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Marketing_and_artificial...

   Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.

4. Artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence

   Artificial intelligence (AI), in its broadest sense, is intelligence exhibited by machines, particularly computer systems.It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and use learning and intelligence to take actions that maximize their chances of achieving defined goals. [1]

5. Salesforce shares scale record high on promising AI tools

   www.aol.com/salesforce-jumps-latest-ai-tools...

   (Reuters) - Salesforce shares climbed about 11% to a record high on Wednesday after the customer relationship management software maker topped quarterly sales estimates and provided an upbeat ...

6. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   It is beneficial to marketers and analysts for the successful implementation of a marketing strategy. The latest version of Google Analytics, commonly referred as GA4, encompasses additional features focusing on predictions, customizability, and privacy. Some of these features can be listed as:

7. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing Automation assists greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, and Marketing ROI measurement. Effective marketing automation tools leverage data from a separate or integrated CRM to understand customer impact and preferences.