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Gyaru (ギャル) pronounced [ɡʲa̠ꜜɾɯ̟ᵝ], is a Japanese fashion subculture for young women, often associated with gaudy fashion styles and dyed hair. [1] The term gyaru is a Japanese transliteration of the English slang word gal .
Gyaru being photographed in Ikebukuro in 2009. Gyaru (sometimes known as Ganguro, actually a subcategory of gyaru), is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty, such as wigs, fake lashes, and fake nails. Gyaru is also heavily inspired by Western fashion.
Ganguro (ガングロ) is an alternative fashion trend among young Japanese women which peaked in popularity around the year 2000 and evolved from gyaru.. The Shibuya and Ikebukuro districts of Tokyo were the centres of ganguro fashion; it was started by rebellious youth who contradicted the traditional Japanese concept of beauty; pale skin, dark hair and neutral makeup tones.
And recently, the kanji for 'dirty' in Japanese (汚), which also has the same reading, is often used by gyaru and gyaruo in a light hearted way, poking fun at themselves because of the reputation that their subculture has gained within society due to their dark skin, hairstyles and often gritty, rough style of clothing that they wear.
Japanese fashion began to divide by age in the 1970s with the appearance of gyaru magazines aimed at teens. Popteen, the most widely read of these magazines, has been publishing monthly since 1980. While mainstream fashion in the 1980s and early 1990s emphasized girlish and cute , gyaru publications promoted a sexy aesthetic. [17]
Egg was a style magazine for gyaru fashion, distributed in Japan. It featured photos of ganguro girls and synopses of their tastes and popular trends. The magazine also usually had photos of the newest fashions, where to buy them, latest hairstyles, cell phones, and make up tips.
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Koakuma Ageha (小悪魔ageha, lit."Little-devil (or demon) Swallowtail [butterfly] " [3]) is a Japanese magazine that introduces the latest fashion and lifestyle trends popular among hostesses that is published twice a year, with the main target audience being women in their teens to 20s.
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