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The collection consisted of leather trench coats, sequined shift dresses, cream-colored calf-length pants and matching cropped jackets. H&M said the collection reflected Madonna's "timeless, unique and always glamorous style." Madonna also directed the television commercial to advertise the collection. [4]
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preppy girls appropriated the VSCO style during the early to mid 2020s, although their style had very little in connection with the original definition of preppy. [305] [306] Lulu Lemon and Zara clothes are essentials for achieving this look. Brands such as Brandy Melville, Nike and H&M were also popular. [307] [308] [309] [310]
The early to mid-2000s saw a rise in the consumption of fast fashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low-cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry's growth.
The same idea underpins hundreds of earnest NGO advocacy campaigns urging people to take action against the Swooshtika, Badidas, Killer Coke. It prompted a much-praised John Oliver exposé in which he blasts H&M for selling “suspiciously cheap” clothes sourced in Bangladesh. The only trouble is, this narrative is bullshit.
Teenage boys also wore pastel and neon colored jackets, polos, pants, short shorts and t-shirts. Converse All-Stars shoes were also popular among the teenagers. Colorful short shorts for both teen boys and girls were also one of the huge trends that defined the decade. Sportswear also became popular for everyday clothing.
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