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  2. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

  4. Conversion funnel - Wikipedia

    en.wikipedia.org/wiki/Conversion_funnel

    Only a small proportion of those seeing the advertisement or link actually click the link. The metric used to describe this ratio is the click-through rate (CTR) and represents the top level of the funnel. Typical banner and advertising click-through rates are 0.02% in late 2010 and have decreased over the past three years.

  5. XE.com - Wikipedia

    en.wikipedia.org/wiki/XE.com

    Xe.com (Xe) is a Canada-based online foreign exchange tools and services company headquartered in Newmarket, Ontario.It is best known for its online currency converter application that offers exchange rate information, international money transfers, and other currency-related services via its website, mobile apps, and other online channels.

  6. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  7. Big Mac Index - Wikipedia

    en.wikipedia.org/wiki/Big_Mac_Index

    Big Mac index, November 2022. The Big Mac Index is a price index published since 1986 by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and providing a test of the extent to which market exchange rates result in goods costing the same in different countries.

  8. Are NFL quarterbacks worth their high salaries? - AOL

    www.aol.com/sports/nfl-quarterbacks-worth-high...

    Deshaun Watson - Contract value: $230 million - Career NFL record: 37-35 - Approximate career value: 63. A three-time Pro Bowler and the NFL's passing leader in 2020, Deshaun Watson sat out the ...

  9. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).