Search results
Results from the WOW.Com Content Network
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7] In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.
The Principles of Banking was first published by John Wiley & Sons in Singapore in 2012. The second edition was published in 2022 and expands upon the original edition, incorporating updates in developments and regulations and in the banking industry, including Basel III Final Form and its constituent elements of The Fundamental Review of the Trading Book, Interest Rate Risk in the Banking ...
A Master of Business Administration (MBA also Master in Business Administration) is a professional postgraduate degree focused on business administration. [1] The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular area but an MBA is normally intended to be a general program.
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
Key statistics about small business banking. There are estimated to be over 33 million small businesses in the U.S. (U.S. Small Business Administration) Over 61 million, or about 46.4 percent of ...
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...
This unique course enables the students to possess sound analytical foundation, innovative outlook and practical orientation to the nuances of banking and finance. Keeping in mind the expectations of the banking system, in 2009–2010, the Governing Board of the Institute changed the duration of the course from 1 year to 2 years.