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Vanish started as a stain-removing laundry product launched around 1983 by a small Scottish company called Projectina Co Ltd, established by Robert G. Macfarlane in Skelmorlie, Scotland. [3] The brand was acquired by Ecolab in 1986, and became a Benckiser brand in 1987 when the latter acquired Ecolab's consumer-goods operations.
Initially, Vanish sold their product in a white 22-ounce showing the bowl cleaner coming from the bottom of the "I". After World War II, Vanish advertising started to show a woman pouring the product into a toilet bowl, and then a hand, obviously female, pouring powder into a toilet bowl. Dunaway won on appeal. [3]
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The brand was sold to American Home Products; that company's subsidiary Boyle-Midway was sold to Reckitt & Colman (now Reckitt Benckiser) in 1990. The primary direct competitor to Sani-Flush was Vanish , a brand of toilet cleaning crystals marketed in the US by Drackett , which was later acquired by the SC Johnson Company.