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Monthly active users Other metrics Facebook: Meta Platforms United States: 2004 3.070 billion [1] [2] 2.11 billion daily active users [1] YouTube: Alphabet Inc. United States: 2005 2.504 billion [3] WhatsApp: Meta Platforms United States: 2009 2 billion [3] Had 1 billion daily active users when it had 1.3 billion monthly active users [citation ...
Name Type MAU Year Ref YouTube: video 2,680,000,000 2023 [1]Tencent Video: video 597,000,000 2023 [2]TikTok: video 1,060,000,000 2023 [3]Tencent Music: music
A study of people's internet and social media engagement from July 2019 to 2020 indicated a 10.5% increase in active social media users. [28] Instagram reported a 70% surge in viewership of live videos from February to March when lockdown measures began. [ 29 ]
Social media caused many controversies during the 2020 election. During the 2020 election, social media was the primary source of the spread of false information. Social media users also faced polarization due to social media algorithms, creating an echo chamber for social media users and only exposing themselves to their own beliefs.
The growth of social media use, characterised as increase of active users in a pre-determined timeframe, may increase an individual's social presence. Social presence can be defined as the degree to which a social-networking communications medium allows an individual to feel present with others. [10] [11]
In 2020, a study done in order to Explore the Role of Social Media in Collaborative Learning suggests that there is a significant positive correlation between using social media for academic use and increased student participation. Because of the increase in student engagement, there is also a positive correlation in the students' academic ...
Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
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