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The Southwestern Bell brand vanished in late 2002 when SBC dropped the names of all its operating companies to use "SBC" as a national brand. Since d.b.a. names weren't approved before publishing deadlines for telephone directories distributed in December 2002 and January 2003, the Southwestern Bell Telephone Co. name remained on telephone ...
It was created in 1984 as a split-off of Advanced Mobile Phone Service, the original wireless subsidiary of the Bell System. It was a division of Southwestern Bell Corporation . It continued to operate as Southwestern Bell Mobile Systems until 2000, when SBC Communications and BellSouth combined their wireless operations into a single company ...
Southwestern Bell Advertising compiled directory listings, while Southwestern Bell Yellow Pages was a sales agent for directory advertising. In 1997, SBC began acquiring other telephone companies, including Pacific Telesis, Ameritech, and SNET. It began including the "SBC" branding with the names of its operating companies.
SBC Telecom, Inc. d/b/a AT&T Small Business is a CLEC owned by AT&T that offers local telephone service outside the AT&T Bell Operating Company regions. [1] [better source needed] It was formed in 1999 following provisions that required SBC Communications to offer telephone service outside its boundaries in order to get approval to merge with Ameritech.
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
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