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The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.
Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...
A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]
Goal setting and planning ("goal work") promotes long-term vision, intermediate mission and short-term motivation. It focuses intention, desire, acquisition of knowledge, and helps to organize resources. Efficient goal work includes recognizing and resolving all guilt, inner conflict or limiting belief that might cause one to sabotage one's ...
For example, if a company mission statement uses weasel words to claim that the firm aims at "producing amplifiers that are widely seen as the most premium, pro-grade gear, that is of legendary quality", this might be paraphrased as "The firm's mission statement states that the company aims to produce quality products."
Mission is a fundamental purpose of a company that remains unchanged over time. The mission provides a guidance for decision making and gives a path to successful results. [5] For instance, mission is different from a vision in that mission is a something to be achieved whereas a vision is something to be aimed for achievement. [6]
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Commanders may also use the commander's intent to explain a broader purpose beyond that of the mission statement. The mission and the commander's intent must be understood two echelons down. (U.S Army 2003, para. 4-27) [ 10 ] Pigeau and McCann (2006) [ 17 ] state that intent is more than an aim or a purpose; they state that Intent contains the ...