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  2. Cost reduction - Wikipedia

    en.wikipedia.org/wiki/Cost_reduction

    Incorporation of "low-cost thinking" into an organisation's culture [5]: 8 Half cost strategies: ambitious strategies which aim to reduce the costs of specific production processes or value adding stages to 1/N of the previous cost. [7] Examples specifically focussed on the use of suppliers and the costs of goods and services supplied include:

  3. Target costing - Wikipedia

    en.wikipedia.org/wiki/Target_costing

    Target costing is defined as "a disciplined process for determining and achieving a full-stream cost at which a proposed product with specified functionality, performance, and quality must be produced in order to generate the desired profitability at the product’s anticipated selling price over a specified period of time in the future."

  4. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    The second dimension is achieving low direct and indirect operating costs. This is achieved by offering high volumes of standardized products, offering basic no-frills products and limiting customization and personalization of service. Production costs are kept low by using fewer components, using standard components, and limiting the number of ...

  5. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  6. Operating expense - Wikipedia

    en.wikipedia.org/wiki/Operating_expense

    On an income statement, "operating expenses" is the sum of a business's operating expenses for a period of time, such as a month or year. In throughput accounting, the cost accounting aspect of the theory of constraints (TOC), operating expense is the money spent turning inventory into throughput. [4]

  7. Break-even point - Wikipedia

    en.wikipedia.org/wiki/Break-even_point

    As a business, they must consider increasing the number of tables they sell annually in order to make enough money to pay fixed and variable costs. If the business does not think that they can sell the required number of units, they could consider the following options: 1. Reduce the fixed costs.

  8. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    The perceived value will depend on the alternatives open to the customer. In business these alternatives are using a competitor's software, using a manual work around, or not doing an activity. In order to employ value-based pricing, one must know its customers' business, one's business costs, and one's perceived alternatives.

  9. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

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