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Marketers must be aware of the application of color in different media (e.g. print vs. web), as well as the varying meanings and emotions that a particular audience assigns to color. Even though there are attempts to classify consumer responses to different colors, everyone perceives color differently.
Like many people, Amy Morin, a psychotherapist and author of “13 Things Mentally Strong People Don’t Do,” loves to be surrounded by the color blue. So much so, in fact, that she lives on a ...
Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints: [citation needed] that emotions are discrete and fundamentally different constructs
Emotional granularity is an individual's ability to differentiate between the specificity of their emotions. Similar to how an interior decorator is aware of fine gradations in shades of blue, where others might see a single color, [1] an individual with high emotional granularity would be able to discriminate between their emotions that all fall within the same level of valence and arousal ...
Recognizing the emotional power of blue, many artists made it the central element of paintings in the 19th and 20th centuries. They included Pablo Picasso, Pavel Kuznetsov and the Blue Rose art group, and Kandinsky and Der Blaue Reiter (The Blue Rider) school. [78] Henri Matisse expressed deep emotions with blue, "A certain blue penetrates your ...
Valence is an inferred criterion from instinctively generated emotions; it is the property specifying whether feelings/affects are positive, negative or neutral. [2] The existence of at least temporarily unspecified valence is an issue for psychological researchers who reject the existence of neutral emotions (e.g. surprise , sublimation). [ 2 ]
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Observable responses to emotion (i.e., smiling) do not have a single meaning. A smile can be used to express happiness or anxiety, while a frown can communicate sadness or anger. [ 4 ] Emotionality is often used by experimental psychology researchers to operationalize emotion in research studies.