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  2. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    Choice-supportive memory distortion is thought to occur during the time of memory retrieval and was the result of the belief that, "I chose this option, therefore it must have been the better option." [5] Essentially, after a choice is made people tend to adjust their attitudes to be consistent with, the decision they have already made.

  3. Overchoice - Wikipedia

    en.wikipedia.org/wiki/Overchoice

    Overchoice or choice overload [1] is the paradoxical phenomenon that choosing between a large variety of options can be detrimental to decision making processes.

  4. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    A good example of this is a study showed that when making food choices for the coming week, 74% of participants chose fruit, whereas when the food choice was for the current day, 70% chose chocolate. Insensitivity to sample size, the tendency to under-expect variation in small samples.

  5. The Paradox of Choice - Wikipedia

    en.wikipedia.org/wiki/The_Paradox_of_Choice

    The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial.In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.

  6. Choice - Wikipedia

    en.wikipedia.org/wiki/Choice

    A choice is the range of different things from which a being can choose. [1] The arrival at a choice may incorporate motivators and models.. Freedom of choice is generally cherished, whereas a severely limited or artificially restricted choice can lead to discomfort with choosing, and possibly an unsatisfactory outcome.

  7. Decision fatigue - Wikipedia

    en.wikipedia.org/wiki/Decision_fatigue

    In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making. [1] [2] It is now understood as one of the causes of irrational trade-offs in decision making. [2] Decision fatigue may also lead to consumers making poor choices with their purchases.

  8. Glasser's choice theory - Wikipedia

    en.wikipedia.org/wiki/Glasser's_choice_theory

    According to choice theory, mental illness can be linked to personal unhappiness. Glasser champions how we are able to learn and choose alternate behaviors that result in greater personal satisfaction. Reality therapy is a choice theory-based counseling process focused on helping clients learn to make those self-optimizing choices. [citation ...

  9. Valence (psychology) - Wikipedia

    en.wikipedia.org/wiki/Valence_(psychology)

    The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin.The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and ...