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Sales development is an organization that sits between the marketing and sales functions of a business and is in charge of the front-end of the sales cycle: identifying, connecting with, and qualifying leads. Simply put, this organization is tasked with setting up qualified meetings between a salesperson and a potential buyer with a high ...
It implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales and coordinates sales, marketing, call centers, and retail outlets. It prevents duplicate efforts between a salesperson and a customer and also automatically tracks all contacts and follow-ups between both parties.
Courses may last anywhere from three years to six years and are similarly more theoretical and mathematical than the general BBA or B.Comm with a major in economics (often substantially so). Economics is not a business discipline per se but a social science, and in the US economics degrees are therefore offered through liberal arts colleges .
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Trade marketing might also include offering various tangible/intangible benefits to retailers such as commissions made for sales. Trade marketing is the basic idea of marketing your products through the value chain and at the point of sale i.e. the store.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.