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H 2 NO was an upselling campaign by The Coca-Cola Company to dissuade consumers from ordering tap water drinks at restaurants, and to instead order more profitable soft drinks, non-carbonated beverages, or bottled water. The campaign's title, H 2 NO, reflects the program's purpose, which is to have customers say No to H 2 O, the chemical ...
A practical definition of water pollution is: "Water pollution is the addition of substances or energy forms that directly or indirectly alter the nature of the water body in such a manner that negatively affects its legitimate uses." [1]: 6 Water is typically referred to as polluted when it is impaired by anthropogenic contaminants.
Topsoil runoff from farm, central Iowa (2011). Water pollution in the United States is a growing problem that became critical in the 19th century with the development of mechanized agriculture, mining, and manufacturing industries—although laws and regulations introduced in the late 20th century have improved water quality in many water bodies. [1]
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Nonpoint sources are the most significant single source of water pollution in the United States, accounting for almost half of all water pollution, [1] and agricultural runoff is the single largest source of nonpoint source water pollution. [2] This water pollution has a number of detrimental effects on human health and the environment.
The State Water Pollution Control Board, as well as 9 regional boards, were established by the Dickey Water Pollution Act of 1949. [2] The board was renamed to the State Water Quality Control Board by an Act of 1963. [3]
Nonpoint source (NPS) pollution refers to diffuse contamination (or pollution) of water or air that does not originate from a single discrete source. This type of pollution is often the cumulative effect of small amounts of contaminants gathered from a large area. It is in contrast to point source pollution which results from a single source.
Usually, permitted point sources of water pollution, such as wastewater treatment plants, have high discharge treatment costs, whereas nonpoint sources of water pollution, such as agriculture, have low costs of pollution reduction. Therefore, it is generally assumed that most trades would take place between point sources and nonpoint sources. [54]