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The rhetorical modes (also known as modes of discourse) are a broad traditional classification of the major kinds of formal and academic writing (including speech-writing) by their rhetorical (persuasive) purpose: narration, description, exposition, and argumentation.
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
Metaphoric criticism is one school of rhetorical analysis used in English and speech communication studies. Scholars employing metaphoric criticism analyze texts by locating metaphors within texts and evaluating those metaphors in an effort to better understand ways in which authors appeal to their audiences.
Cluster Criticism otherwise known as Cluster Analysis is a method utilized in rhetorical criticism.This form of analysis was made famous by Kenneth Burke in which a critic attempts to unearth the hidden motive behind a text by focusing on the structural relations and associative meanings between certain main ideas, concepts, subjects or actions presented in a text.
Canon – a term often used to discuss significant literary works in a specific field, used by Cicero to outline five significant parts of the rhetorical composition process. Captatio benevolentiae – any literary or oral device that seeks to secure the goodwill of the recipient or hearer, as in a letter or in a discussion.
Rhetorical theory and criticism in the first half of the 20th century was dominated by neo-Aristotelian criticism, the tenets of which were grounded in the Rhetoric and were summed up in 1925 by Herbert Wichelns.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
Repetition is the simple repeating of a word, within a short space of words (including in a poem), with no particular placement of the words to secure emphasis.It is a multilinguistic written or spoken device, frequently used in English and several other languages, such as Hindi and Chinese, and so rarely termed a figure of speech.