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For many years in the 1980s and 1990s, actor Tom Adams was the face of DFS's television advertisements. [19]In December 2008, one television commercial by DFS was banned by the Advertising Standards Authority, following complaints that the company had doctored the footage to inflate the perceived size of their sofas, relative to the actors. [20]
Sofology started out as CSL Sofas, and was originally an auction rooms based in Clayton-le-Moors, Accrington, Lancashire. In 1982, after including catalogue seconds lounge furniture, they moved into specialist sofa retail and manufacture. The company originally started as a high street store chain, selling only its own products. [citation needed]
By the end of 2010 the company had 24 stores, including a concession in House of Fraser, and had locations across the UK, including Birmingham, Cardiff, Manchester and Glasgow. [9] In July 2013, the original founders formed a new company Coin Furniture Ltd (CFL). In February 2014, Dwell entered into a marketing partnership with larger retailer ...
Graham Kirkham, Baron Kirkham, KCVO (born 14 December 1944) is an English businessman, founder of Northern Upholstery, and chairman of sofa retailer DFS.. Previously executive chairman of DFS Furniture Company Ltd, Kirkham is a strong political and financial supporter of the Conservative Party, and is one of South Yorkshire's richest men, with a personal fortune estimated at £1 billion. [1]
A furniture retailer, furniture store or furniture shop is a retail businesses that sells furniture and related accessories. Furniture retailers usually sell general furniture (like beds , tables , bookcases and wardrobes ), seats and upholstered suites (like couches or sofas and chairs ), and specialised items produced for a commission. [ 1 ]
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