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Counter Culture Coffee is a Durham, North Carolina–based coffee roasting company [1] founded in 1995. It has regional training locations in Asheville, North Carolina; Atlanta; Boston; Charleston, South Carolina; Chicago; Durham, North Carolina; Emeryville, California; New York City; Philadelphia; and Washington, D.C. [2] Counter Culture training centers provide education in the fundamentals ...
The first wave of American coffee culture was probably the 19th-century surge that put Folgers on every table, and the second was the proliferation, starting in the 1960s at Peet's and moving smartly through the Starbucks grande decaf latte, of espresso drinks and regionally labeled coffee. We are now in the third wave of coffee connoisseurship ...
Masha Zanozina, an educator at Counter Culture Coffee and judge at this year’s Brewers Cup, agrees. “Decaf’s bad reputation is changing,” she says. “I believe that really good decaf is ...
“The coffee aisle in the past few years has exploded from the basic ground beans in a can to a variety of options like single-origin, roast level, tasting notes, whole beans, and different ...
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Original direct traders including coffee roasters Intelligentsia Coffee & Tea, Stumptown Coffee Roasters, and Counter Culture Coffee, and chocolate makers Taza Chocolate and Askinosie Chocolate, have sought to counter perceived misrepresentations of direct trade through increased transparency [10] [16] [17] Counter Culture Coffee and Taza Chocolate pioneered annual Transparency Reports for the ...
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