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Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals.The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, [1] which was purchased by Kellogg Company in 2001.
Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands.It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. [1]
In 1995, United Biscuits announced plans to spin off the snack chip business, [20] but ended up selling the entire company to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm. [21] Artal Luxembourg sold its holdings in Keebler in an IPO in 1998. [22] The Keebler Company purchased Sunshine Biscuits in 1996. [23]
In 1932, Kansas City’s Loose-Wiles Biscuit Company purchased Green & Green, and soon after, changed its own name to Sunshine Biscuit. (And the boxes from green to red.)
Jacob Leander Loose (June 17, 1850 – September 18, 1923) was an American philanthropist and businessman who founded Sunshine Biscuits. Biography Jacob ...
Nabisco rolled out the Ritz cracker in 1934 in an attempt to compete with Sunshine Biscuits’ Hi Ho brand. Sydney Stern, a commercial artist with the company, ...
Sunshine Biscuits expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuits, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella. [4] [5] In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack ...
In late August 1994, Sunshine Biscuits donated over 21,000 Vienna Fingers and Hydrox cookies to a contingent of American troops from Fort Eustis Army Base. [8] The company's action was a follow-up to a similar Sunshine shipment sent to troops during the 1990–1991 Gulf War and a soldier's scrawled response note on an Oreo box, "Please deploy ...