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10 best email marketing campaign examples. ... easy-to-access CTA buttons draw the email subscriber to easily click them and browse the platform. ... 10 AI Tools That Can Write Your Business Plans
Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed] Automation tools make it easier to schedule and send emails at specific times or based on user actions, saving time and effort. [7]
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Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.
Mailchimp is a marketing automation and email marketing platform. [5] [6] [7] "Mailchimp" is the trade name of its operator, Rocket Science Group, [8] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date. [10]
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