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Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]
Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at different levels of frequencies, such as daily, weekly or monthly.
A pennysaver (or free ads paper, Friday ad or shopper) is a free community periodical available in North America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually called The Pennysaver (variants include Penny Saver , Penny-saver , PennySaver ).
Palo Alto Daily News - Palo Alto; while its website is continuously updated, the physical paper was cut back to a weekly in 2015; Palo Alto Daily Post - Palo Alto; successor to the Daily News; San Francisco Examiner - San Francisco As of March 2020, this paper is only published three times a week—on Sunday, Wednesday and Thursday.
Paid newspaper circulation has declined, while advertising revenue—the bulk of most newspapers' income—has been shifting from print to social media and news websites, resulting in a general decline. One of the challenges is that a number of online news websites are free to access.
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