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2. Logo sign - Wikipedia

   en.wikipedia.org/wiki/Logo_sign

   In 2000, provisions for allowing logo signs on urban highways (as long as adequate sign spacing can be maintained) were added to the Manual on Uniform Traffic Control Devices; however, as of 2018 not all states have adopted these provisions, with some states (such as California and New York) continuing to restrict the installation of logo signs ...

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

4. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   Online advertising serving process. The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising [5] or television and radio, where the advertising constitutes a one-to-many approach.

5. Visual pollution - Wikipedia

   en.wikipedia.org/wiki/Visual_pollution

   Businesses situated near an interstate can create problems of advertising through large billboards; however, now an alternative solution for advertisers is gradually eliminating the problem. For example, logo signs that provide directional information for travelers without disfiguring the landscape are increasing and are a step toward ...

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities. [65] Advertising online offers better returns than in other media. [76]: 1

7. Traffic (broadcasting) - Wikipedia

   en.wikipedia.org/wiki/Traffic_(broadcasting)

   In broadcasting, traffic is the scheduling of program material, and in particular the advertisements, for the broadcast day. In a commercial radio or TV station there is a vital link between sales (of advertisement or commercial space) and traffic in keeping the information about commercial time availability.