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When Carl's Jr. first started rebranding Hardee's locations into the Carl's Jr. name, both chains mostly kept separate ads. This changed with the now-infamous Paris Hilton ad (see below) and the "Without us, some guys would starve." Campaign, which aired as either for Carl's Jr. or Hardee's, depending on where the ads aired.
Kate Upton's 2012 Carl's Jr. ad was so risque, it never actually aired during the Super Bowl. Whether she makes it to TV or not, Charlotte is a model on the move. She has a Guess campaign, and she ...
For example, in 2005, Carl's Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. While the ad provoked outrage from a number of groups, Carl's Jr. sales grew substantially. [9] [8]
However, by 1999 CKE instead rebranded Hardee's into the Carl's Jr. imaging including the Happy Star logo and parts of its lunch menu but kept the Hardee's name and left the breakfast menu intact, though the Oklahoma City locations kept the Carl's Jr. branding permanently. [20] In 2001, Hardee's headquarters moved to St. Louis, Missouri. In ...
Eating a hamburger in a commercial isn't as easy as it looks! Carl's Jr. CEO Andy Puzder spoke to the Associated Press about why Sports Illustrated model Kate Upton made the fast food chain's ...
Carl’s Jr. is led by parent company CKE Restaurants Holdings, and from 2000 to 2017, CKE was run by Andrew F. Pudzer, who was a very vocal advocate of the racy ads. [ 37 ] By the end of 2019, the company decided to change their advertising direction after partnering up with 72andSunny advertising agency. [ 38 ] “
Hardee's vs. Carl's Jr.: 5 Major Differences - AOL
That May, CKE Restaurants, Inc., the parent company of Carl's Jr. and Hardee's, filed a lawsuit against Jack in the Box, Inc. CKE claimed, among other things, that the commercials tried to give the impression that Carl's Jr./Hardee's Angus beef hamburgers contained cow anuses by having an actor swirl his finger in the air in a circle while ...
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