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First launched in 1982 with a mission to create effective, science-led beauty for sensitive skin, it has since become a top selling brand at Olive Young (aka Korean Sephora), winning numerous ...
Korean-owned brand Aestura has a decades-long reputation for creating gentle skincare products for sensitive skin types. In fact, the brand is used in Korean hospitals and is beloved by Korean ...
For this piece, beauty writer Carol Lee spoke with trusted Korean skincare experts about Korean skincare brands. Lee also searched the internet for top-rated Korean skincare products and brands ...
Korean beauty standards in the 21st century prize a youthful look and the appearance of moisture on the skin, which results in a preference for cremes over powders. K-beauty products are also more often designed for export, as a result of South Korea's history of import substitution industrialization. [27]
The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestra, Cosrx, AP Beauty, and Innisfree. [2]
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