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Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier.
Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
A behavior change method, or behavior change technique, is a theory-based method for changing one or several determinants of behavior such as a person's attitude or self-efficacy. Such behavior change methods are used in behavior change interventions .
Behavior change (public health), a broad range of activities and approaches which focus on the individual, community, and environmental influences on behavior; Behavior change (individual), a rapid and involuntary change of behavior sometimes associated with a mental disorder or a side effect of medication; Behavioral change theories
As a related note, various illicit drugs can also impact behavior change, without the benefit of having a medical professional to monitor the user. Drugs such as cannabis, opiates, stimulants, hallucinogens and barbiturates can have a very serious impact on one's behavior, with both acute and chronic usage leading to change. [6]
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and ...
In other words, the perceived benefits must outweigh the perceived barriers in order for behavior change to occur. [2] [7] Perceived barriers to taking action include the perceived inconvenience, expense, danger (e.g., side effects of a medical procedure) and discomfort (e.g., pain, emotional upset) involved in engaging in the behavior. [4]
Stages of change, according to the transtheoretical model. The transtheoretical model of behavior change is an integrative theory of therapy that assesses an individual's readiness to act on a new healthier behavior, and provides strategies, or processes of change to guide the individual. [1]