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Best books on investing for beginners 1. The Only Investment Guide You’ll Ever Need, by Andrew Tobias. If you are truly just starting out in your investing journey, this book is a great place to ...
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;
This is an accepted version of this page This is the latest accepted revision, reviewed on 6 September 2024. List of best-selling books in the United States The New York Times Best Seller list is widely considered the preeminent list of best-selling books in the United States. The New York Times Book Review has published the list weekly since October 12, 1931. In the 21st century, it has ...
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...
The book was named one of Inc. magazine's top 10 marketing books of 2014. [14] [15] In February 2014, Holiday was named editor-at-large of the Business & Technology section at the New York Observer. [16] Holiday's third book The Obstacle Is the Way, was published May 1, 2014, also by Portfolio/Penguin. [17]
ISBN 978-0-06-115110-1 (Review of the book by Marilyn Scrizzi, in Journal of Consumer Marketing 24(7), 2007) Lenskold, James, Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability (2003) McGraw-Hill. ISBN 0-07-141363-4; Li, Charlene & Bernoff, Josh Groundswell (2008) Lilien, Gary L., Rangaswamy, Arvind, Marketing ...
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