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2. All Marketers Are Liars - Wikipedia

   en.wikipedia.org/wiki/All_Marketers_Are_Liars

   All Marketers Are Liars uses examples from areas such as organic products, the Goodyear Blimp, and Cold Stone to illustrate the power of marketing an authentic story. From the book jacket: "All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.

3. David Meerman Scott - Wikipedia

   en.wikipedia.org/wiki/David_Meerman_Scott

   Scott initially released the book as a free, ungated e-book. It was subsequently published as a traditional printed book. [8] Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product ...

4. Category:Marketing books - Wikipedia

   en.wikipedia.org/wiki/Category:Marketing_books

   Download QR code; Print/export Download as PDF; Printable version; ... Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total.

5. For Dummies - Wikipedia

   en.wikipedia.org/wiki/For_Dummies

   Various books in the series. Notable For Dummies books include: DOS For Dummies, the first, published in 1991, whose first printing was just 7,500 copies [4] [5] Windows for Dummies, asserted to be the best-selling computer book of all time, with more than 15 million sold [4]

6. List of top book lists - Wikipedia

   en.wikipedia.org/wiki/List_of_top_book_lists

   Many publishers have lists of best books, defined by their own criteria.This article enumerates some lists for which there are fuller articles. Among them, Science Fiction: The 100 Best Novels (Xanadu, 1985) and Modern Fantasy: The 100 Best Novels (Grafton, 1988) are collections of 100 short essays by a single author, David Pringle, with moderately long critical introductory chapters also by ...

7. AOL Mail

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   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

8. Blue Ocean Strategy - Wikipedia

   en.wikipedia.org/wiki/Blue_Ocean_Strategy

   Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...

9. The Long Tail (book) - Wikipedia

   en.wikipedia.org/wiki/The_Long_Tail_(book)

   The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article "The Long Tail" in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. [2] It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September ...