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A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.
With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical situation the text is addressing. Similarly, some forms of literary criticism such as Screen theory , argue that cinematic texts actually create spectators by sewing them into subject positions ...
Blumler was born in New York, New York on 18 February 1924. Blumler's father was a Marxist and his mother a supporter of Roosevelt's New Deal. He described himself as a "red diaper baby". In 1947 Blumler graduated from Antioch College, Ohio with the degree of BA in political science.
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3. Bojangles. Bojangles is a game of highs and lows. I hate some things (read: fries) and adore others (read: sweet potato pie) and the new nuggets, or, “Bo Bites” as they are called, really ...
A Catholic nun was arrested by Italian police on Thursday for bringing messages for the mafia to prisoners, police said in a news statement. Sister Anna Donelli acted on several occasions as an ...
A strategy is available to roll your 401(k) to a tax-free annuity and ensure you have a steady income stream during retirement. This idea would be advantageous if you have concerns about your ...
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...