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"The Incredible, Edible Egg" is a marketing slogan for the American Egg Board. It was created in 1976 by the advertising agency Campbell Mithun. External links
The American Egg Board (AEB) is a United States checkoff marketing organization, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg", and the Just Mayo scandal.
Saul Mandel (January 21, 1926 – August 14, 2011) [1] was an illustrator, animator and graphic designer in the advertising field. [2] He was most known for designing the Jolly Green Giant, the 1986 Puppy Love postage stamp, and a poster for The Incredible, Edible Egg marketing campaign.
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The incredible edible egg has turned into the incredibly expensive egg. To be fair, an array of price tags dotted the display case. A carton of 12 extra large white Publix eggs was marked $5.89 ...
The packaging design was in the form of an egg to promote how compact pantyhose could be and branding the line to rhyme with "legs." [ 2 ] Although the concept was initially considered 'a marketing risk' by the board members, the risk turned into a multibillion-dollar enterprise. [ 3 ]
Fresh eggs have a firm egg yolk, and the egg white is also firm as well even if just a little bit runs out.” And there’s always the float test. Place the egg in a bowl of water.
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