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The Wall Street Journal described it as "inspired by the business model of Google". [8] From 2005 through the early 2010, Jingle Networks guessed they saved consumers $1 billion [5] based on an inflated rate of $2 a call for directory assistance. In April 2011, Marchex bought Jingle Networks for $62.5M in combination of cash and stock.
Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
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CallidusCloud provides Software as a Service (SaaS) products for marketing and sales effectiveness.This includes applications to identify business leads, ensure proper territory and quota distribution, enable sales forces, as well as other features.
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