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  3. CallidusCloud - Wikipedia

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    CallidusCloud provides Software as a Service (SaaS) products for marketing and sales effectiveness.This includes applications to identify business leads, ensure proper territory and quota distribution, enable sales forces, as well as other features.

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  5. Lead generation - Wikipedia

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    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  6. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.

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