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Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
According to the Atkinson-Shiffrin memory model or multi-store model, for information to be firmly implanted in memory it must pass through three stages of mental processing: sensory memory, short-term memory, and long-term memory. [7] An example of this is the working memory model. This includes the central executive, phonologic loop, episodic ...
The Atkinson–Shiffrin memory model was proposed in 1968 by Richard C. Atkinson and Richard Shiffrin. This model illustrates their theory of the human memory. These two theorists used this model to show that the human memory can be broken in to three sub-sections: Sensory Memory, short-term memory and long-term memory. [9]
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
The heuristic-systematic model of information processing (HSM) is a widely recognized [citation needed] model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. [1] The model states that individuals can process messages in one of two ways: heuristically or systematically. Systematic processing entails ...
Schramm's model of communication was published by Wilbur Schramm in 1954. It is one of the earliest interaction models of communication. [1] [2] [3] It was conceived as a response to and an improvement over earlier attempts in the form of linear transmission models, like the Shannon–Weaver model and Lasswell's model.
Various models of communication have been proposed. They aim to provide a simplified overview of the process of communication by showing what its main components are and how they interact. [34] Most of them focus primarily on interpersonal communication but some are specifically formulated with intrapersonal communication in mind. [12] [35]
In this model, the use of communication skills is applied to his theory for the source to communicate effectively he/she needs to have good communication skills. Communication skills should include listening, speaking, reading, and writing. It is important to know how to effectively communicate to apply this model.