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  2. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...

  3. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

  4. Ranking (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Ranking_(information...

    Ranking of query is one of the fundamental problems in information retrieval (IR), [1] the scientific/engineering discipline behind search engines. [2] Given a query q and a collection D of documents that match the query, the problem is to rank, that is, sort, the documents in D according to some criterion so that the "best" results appear early in the result list displayed to the user.

  5. Google matrix - Wikipedia

    en.wikipedia.org/wiki/Google_matrix

    Fig.1. Google matrix of Wikipedia articles network, written in the bases of PageRank index; fragment of top 200 X 200 matrix elements is shown, total size N=3282257 (from [1]) A Google matrix is a particular stochastic matrix that is used by Google's PageRank algorithm. The matrix represents a graph with edges representing links between pages.

  6. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  7. Google PageSpeed Tools - Wikipedia

    en.wikipedia.org/wiki/Google_PageSpeed_Tools

    Google PageSpeed is a family of tools by Google, Inc. [1] designed to help optimize website performance. [2] It was introduced at a Developer Conference in 2010. [3] [4] There are four main components of PageSpeed family tools: PageSpeed Module (consisting of mod PageSpeed [5] for the Apache HTTP Server and NGX PageSpeed [6] for the Nginx) [7 ...

  8. HITS algorithm - Wikipedia

    en.wikipedia.org/wiki/HITS_algorithm

    HITS, like Page and Brin's PageRank, is an iterative algorithm based on the linkage of the documents on the web. However it does have some major differences: It is processed on a small subset of ‘relevant’ documents (a 'focused subgraph' or base set), instead of the set of all documents as was the case with PageRank.

  9. Sandbox effect - Wikipedia

    en.wikipedia.org/wiki/Sandbox_effect

    Google has been updating its algorithm for as long as it has been fighting the manipulation of organic search results. However, until May 10, 2012, when Google launched the Google Penguin update, many people wrongly believed low-quality backlinks would not negatively affect a site ranking; Google had been applying such link-based penalties [9] for many years but not made public how the company ...