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Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists. [32] Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets. [33]
M&M's maker Mars is buying Kellanova, the maker of Cheez-Its and Pop-Tarts, for nearly $30 billion in an effort to broaden its snacking portfolio and expand globally. Kellanova was created last ...
Mars Inc. is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$45 billion in annual sales in 2022; [7] that year Forbes ranked the company as the fourth-largest privately held company in the United States. [8]
In 2017, Mars purchased a minority stake in Kind. The deal valued the company at over $4 billion. That same year, sales reached $718.9 million. [13]In November 2020, Mars announced that it would increase its minority position to full ownership, in a deal worth $5 billion.
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Lion Cereal; Milo cereals [26] Nescau Cereal (Brazil) Nesquik Breakfast Cereal; Nestlé Corn Flakes [27] Shredded Wheat [5] (in UK joint venture between General Mills and Nestlé) Shreddies [22] (in UK and Ireland under license from Post Consumer Brands) TRIO Cereal; Trix (Philippines) Uncle Tobys
M&M's were offered in dark chocolate varieties (regular and Peanut) for the first time after a string of Addams Family M&M's commercials. M&M's World London. In May 2004, M&M's ran a Shrek 2 promotion to tie in with the film's release. M&M's were offered "ogre-sized" (65% larger) in swamp/ogre colors.
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