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Lexus has also repeatedly topped the Luxury Institute, New York surveys in the U.S. [246] To improve customer service, employees are instructed to follow the "Lexus Covenant", the marque's founding promise (which states that "Lexus will treat each customer as we would a guest in our home"), [247] and some dealerships have incorporated training ...
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The Toyota Motor Corporation of Japan has been active in the North American market since 1957, [3] made its manufacturing investment in North America in 1972 with the establishment of a company now known as Toyota Auto Body California, [4] and established its first production line in the US in 1986 at NUMMI (New United Motor Manufacturing, Inc.), a joint-venture with General Motors.
In 1984, Chambers was looking to purchase a Cadillac for personal use and while going through the process of buying the car he became so disgusted with the experience, he made an offer to purchase the dealership on the spot for $1.7 million. Chambers found the dealerships during the mid-1980s needed to improve customer service to sell more cars.
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