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McGraw-Hill took full ownership of the venture in 1993. In 2004, The McGraw-Hill Companies sold its children's publishing unit to School Specialty. [15] In 2007, The McGraw-Hill Companies launched an online student study network, GradeGuru.com. This offering gave McGraw-Hill an opportunity to connect directly with its end users, the students.
LTI has been adopted by many large educational content providers, including Pearson and McGraw Hill. [7] [8] [9] Popular Learning Management Systems, such as D2L Brightspace, Instructure Canvas, Blackboard, BenchPrep, LAMS, OpenLearning, Sakai, Moodle, Totara, iTeach, EduWave K-12 and Open edX also support LTI.
In the United States, the largest textbook publishers are Pearson Education, Cengage, McGraw-Hill Education, and Wiley. Together they control 90% of market revenue. [8] Another textbook publisher is Houghton Mifflin Harcourt. [9] The market for textbooks does not reflect classic supply and demand because of agency problems. [10]
[31] [32] It is estimated Cengage has 24% of the market while McGraw-Hill has 21%, Pearson, the current market leader, has about 40 percent of the market and Wiley has about 7 percent. [33] The merger was called off on May 1, 2020. [34] In August 2021, Cengage rebranded as Cengage Group. [citation needed]
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