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In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today. The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist.
A wet martini contains more vermouth; a 50-50 martini uses equal amounts of gin and vermouth. An upside-down or reverse martini has more vermouth than gin. [23] A dirty martini contains a splash of olive brine or olive juice and is typically garnished with an olive. [24] An extra dirty martini typically contains twice the amount of olive brine ...
Simonson says the martini was probably named after a vermouth company. It was invented in America in the 1870s or '80s when bartenders mixed gin with vermouth, a fortified wine made with herbs and ...
Alessandro Martini. Alessandro Martini (16 May 1812 – 14 March 1905) [1] was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth. In 1830 he purchased a small wine company situated very close to Turin. In 1847 several Italian businessmen started ...
Photos: The brands. Design: Eat This, Not That!The espresso martini isn't a new cocktail. In fact, it was created in the 1980s in London, as the story goes, but its popularity has skyrocketed in ...
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The company has been involved in motor racing sponsorship under the Martini Racing banner since 1968, [4] and was a minor sponsor of Scuderia Ferrari until 2008. From 2014 to 2018 Martini was the title sponsor of Williams F1, with the team officially called "Williams Martini Racing", and the car in the traditional Martini racing colors.
The author of "The Martini Cocktail: A Meditation on the World's Greatest Drink" offers "Sunday Morning" viewers two classic recipes.