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During his tenure, Daimler-Benz made the 80% acquisition of the Chrysler Corporation to become DaimlerChrysler. Schrempp called the merger a "match made in heaven". In addition to the acquisition of Chrysler, Schrempp pursued the acquisition of Mitsubishi Motors as part of his 'Three Pillars' strategy to expand the reach of Daimler-Benz into the major markets of the United States and Asia.
Chrysler sold its equity stake to Mitsubishi in 1993, and Diamond-Star Motors was renamed Mitsubishi Motors Manufacturing America (MMMA) on July 1, 1995. [3] Despite the departure, the two companies have maintained various co-operative manufacturing agreements since and considered all vehicle produced until 1995 [ 9 ] as Diamond Star Motors.
Mitsubishi's difficulties contributed to a sharp fall in the DaimlerChrysler group's profits, and following the recall of a further 1.5 million cars in February 2001, including almost a million in the U.S., [20] the German parent moved quickly to restructure; approximately 10,000 Mitsubishi employees would be axed and one of its four assembly ...
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General Motors is laying off about 1,000 workers worldwide, shedding costs as it tries to compete in a crowded global automobile market. The workers, mostly white collar, were notified about the ...
Mitsubishi's first GS platform car was the 2005 Mitsubishi Outlander crossover SUV. PM/MK vehicles from Chrysler are assembled at Belvidere Assembly in Belvidere, Illinois ( Dodge Caliber and Jeep Compass ) and JS Vehicles were produced at the Sterling Heights Assembly ( Chrysler 200 and Dodge Avenger ).