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Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]
The modern use of the phrase is generally attributed to Fred R. Barnard. Barnard wrote this phrase in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. [6] The December 8, 1921, issue carries an ad entitled, "One Look is Worth A Thousand Words."
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [ a ] or to reinforce and strengthen the audience's memory of a literary product .
The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm (sluagh 'army', 'host' and gairm 'cry'). [3] George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704".
'Clicks are dead' Investors would be forgiven for missing Amazon's $10.6 billion in advertising revenue in the second quarter. The company didn't start breaking out its ads business in its filings ...
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Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.
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