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Examples include LVMH, the largest luxury goods producer in the world with over fifty brands (including Louis Vuitton) [40] and sales of €42.6 billion in 2017, [41] Kering, which made €15.9 billion in revenue for a net income of €2.3 billion in 2019, [42] and Richemont.
The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. [21] Louis Vuitton had observed that the HJ Cave Osilite [22] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. [21]
In 2022, Louis Vuitton announced a €1 million donation to UNICEF to help the Ukrainian victims of the Russian invasion. [107] On 2 March 2022, LVMH Group pledged €5 million to the Red Cross to those affected by the war. [108] [109] In addition, the company closed 124 of its stores in Russia. [110]
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Diffusion products may be on sale alongside designers' signature lines but they can also be made available at concession outlets and certain chain stores. The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.
Fendi was a family-controlled company until 1999, when Prada and LVMH, the world's biggest luxury goods group, joined to buy 51 percent of Fendi for $545 million; competitor Gucci lost out in the bidding process. [19] [20] Under the deal, Prada and LVMH were obligated to acquire any of the 49 percent of Fendi, should the sisters decide to sell ...
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